Nike Inc. was incorporated in 1968 under the laws of the state of Oregon, USA. The general business activities can be described as follows: design, development, and global marketing of high quality footwear, equipment and accessory products.
Nike's advertising strategy always has been to create a brand with a winning image. Until recently, Nike never ran product-related ad campaigns. What Nike did was clever, edgy advertising that grabbed consumers' attention. The company was always so confident that it was never useful to push the product themselves". The strategy was "high profile, successful athletes would build a winning brand for consumers to associate with."
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